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Bangle / Bracelet Design of the Year
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- Gold Bangle / Bracelet / Kada
- Diamond Bangle / Bracelet / Kada
- Gemstone Bangle / Bracelet / Kada
- Polki / Kundan / Jadau Bangle / Bracelet / Kada
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This award recognizes outstanding bangles, bracelets and kadas that demonstrate design excellence, craftsmanship, material beauty, finish, comfort and wearability.
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- The entry must be a wristwear piece or matching pair.
- If submitted as a pair, both pieces should follow the same design language.
- The subcategory should be selected based on the dominant design material or value material.
- Gold entries should be primarily gold-led.
- Diamond entries should have diamonds as the dominant design or value element.
- Gemstone entries should have coloured gemstones as the key design element.
- Polki / Kundan / Jadau entries should prominently feature the relevant technique/material.
- Gold tones, enamel, accent stones and mixed detailing may be accepted where relevant.
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| Pair of Earrings Design of the Year
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- Gold Earrings
- Diamond Earrings
- Gemstone Earrings
- Polki / Kundan / Jadau Earrings
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This award recognizes a complete pair of earrings that reflects strong design, proportion, craftsmanship, balance, finish and wearability.
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- The entry must be submitted as a complete pair of earrings.
- Both earrings should follow the same theme, design language or styling direction.
- The subcategory should be selected based on the dominant design material or value material.
- Gemstone entries should have coloured gemstones as the key visual/design element.
- The entry should demonstrate proportion, balance, comfort, finish and craftsmanship.
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| Bridal Jewellery Design of the Year
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- Gold Bridal Jewellery
- Diamond Bridal Jewellery
- Polki / Kundan / Jadau Bridal Jewellery
- Gemstone Bridal Jewellery
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This award honours bridal jewellery that reflects grandeur, craftsmanship, cultural richness, visual impact and strong occasion-led design for the Indian bridal context.
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- The entry should be suitable for bridal wear or wedding-related occasions.
- The entry may be a bridal set, bridal jewellery ensemble or prominent bridal jewellery piece.
- If submitted as a set or ensemble, the pieces should follow a cohesive design language.
- Gold Bridal Jewellery should be gold-led.
- Diamond Bridal Jewellery should have diamonds as the central visual or value element.
- Polki / Kundan / Jadau Bridal Jewellery should prominently feature the relevant technique/material.
- Gemstone Bridal Jewellery should have coloured gemstones as the key design element.
- One image of the complete set/ensemble should be submitted along with individual piece images.
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| Fine Statement Jewellery Design of the Year
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This award recognizes exceptional statement pieces and jewelled accessories that go beyond conventional jewellery formats. The category celebrates bold design expression, commanding visual presence, refined craftsmanship, material innovation, functionality and luxury appeal across wearable statement jewellery as well as non-conventional jewellery-led accessories and objects.
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- Entry may be a wearable statement jewellery piece, jewelled accessory or luxury object with jewellery-led design and craftsmanship.
- The entry should demonstrate strong statement value through design scale, material use, craftsmanship, innovation, styling impact or functionality.
- Non-conventional jewellery-led accessories such as clutches, potlis, bridal boxes, keepsake boxes, jewelled handbags, vanity cases or presentation boxes may be accepted.
- The design should include meaningful jewellery craft or fine material detailing such as gold, silver, diamonds, gemstones, polki, kundan, jadau, meenakari, filigree, engraving, enamel, electroforming, lightweighting technology or similar high-craft elements.
- If the entry is a functional object such as a clutch or box, it should demonstrate usability and should not be purely decorative.
- Applicants should provide images showing the full object and close-up details of craftsmanship, material application and finish.
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| Modern or Fusion Jewellery Design of the Year
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This award celebrates jewellery that blends traditional inspiration with contemporary design, new-age styling, experimental forms, fresh material treatment or modern craftsmanship. It is meant for designs that reinterpret jewellery beyond classic formats while remaining wearable and commercially relevant.
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- Entry may be a single piece, pair or coordinated set.
- The design must show a clear modern, fusion, experimental or contemporary interpretation.
- Traditional motifs, cultural inspirations or regional crafts may be reimagined in a fresh format.
- The entry may use gold, diamond, gemstones, platinum, silver, enamel, polki, kundan, mixed metals or other suitable materials.
- The applicant should clearly explain the modern/fusion interpretation in the concept note.
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| Silver Jewellery & Gifting Design of the Year
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- Fashion / Everyday Silver Jewellery
- Silver Articles / Gifting / Artifacts
- Silverware / Utility Silver
- Antique Bridal Jewellery Set
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This award celebrates design excellence in silver-led jewellery, silver gifting, silver artifacts, silverware and antique bridal silver sets. The category recognizes pieces that retain a clear silver identity while demonstrating craftsmanship, finish, commercial appeal, utility, heritage value or occasion relevance.
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- The submitted piece, article, set or object should be primarily crafted in silver and should retain the look and identity of silver.
- Oxidized silver is acceptable where it is part of the design language.
- Gold-plated, gold-finish, vermeil-style or heavily gold-toned silver pieces that visually appear as gold jewellery will not be eligible.
- Stones, enamel, oxidized finishes and embellishments may be accepted where silver remains the primary material and visual focus.
- Silver purity or composition should be declared wherever applicable.
- The applicant should select the most appropriate subcategory based on the nature and usage of the piece.
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| Ring Design of the Year
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- Gold Ring
- Diamond Ring
- Gemstone Ring
- New Metal Ring (Platinum / Titanium / Other Non-traditional Metals)
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This award recognizes a single ring that demonstrates design originality, material expression, craftsmanship, finish, comfort and wearability.
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- The entry must be a single wearable ring.
- The ring may be designed for any gender.
- Gold Ring should be primarily gold-led.
- Diamond Ring should have diamonds as the dominant design or value element.
- Gemstone Ring should have coloured gemstones as the central design element.
- New Metal Ring should demonstrate innovative use of platinum, titanium, mixed metals, non-traditional precious/contemporary metals, metal combinations or distinctive metal finishes.
- The design should demonstrate originality, comfort, craftsmanship, finish and visual appeal.
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| Neckwear Design of the Year
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This award celebrates neckwear pieces that demonstrate strong design, craftsmanship, cultural relevance, proportion, finish and wearability.
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- The entry must be a complete wearable neckwear piece.
- For Mangalsutra, the design must retain the essential identity of a mangalsutra, including black beads or an equivalent culturally recognizable interpretation.
- Matching earrings or supporting accessories may be shown only if they are part of the same design language, but the neckwear must remain the hero entry.
- The entry may be crafted in gold, platinum, diamond, gemstone, polki, kundan, jadau, enamel or other suitable materials.
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| Men’s Jewellery Design of the Year
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- Men's Fingerwear
- Men's Wristwear
- Other Men’s Jewellery & Style Accessories
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This award recognizes jewellery and jewellery-led style accessories designed specifically for men’s adornment, styling, ceremonial dressing and lifestyle expression. The category includes both conventional wearable jewellery and men’s styling accessories that enhance the overall look.
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- The entry must be specifically designed and positioned for men.
- The entry should demonstrate relevance to men’s styling, lifestyle, ceremonial wear, occasion wear or everyday wear.
- Other Men’s Jewellery & Style Accessories may include items that are worn, pinned, carried, mounted on attire/headgear, or used to enhance the overall male look.
- Gold, platinum, diamond, gemstones, silver, enamel or mixed materials may be used.
- Supporting materials such as leather, carbon fibre, ceramic, wood or other accents may be accepted if the piece remains jewellery-led or fine craft-led.
- The design should demonstrate comfort, craft quality, finish, functionality and styling relevance.
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| Festive / Occasion Collection of the Year
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This award celebrates a concept-led jewellery collection created around a specific festival, occasion, consumer moment or celebration. The category recognizes how effectively a jewellery brand translates a moment into a meaningful design story, product narrative, styling idea and consumer proposition.
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- The entry should be built around a clearly defined festival, occasion, milestone, cultural moment, spiritual moment, gifting moment or emotional consumer moment.
- The emphasis should be on the concept, collection story, relevance to the occasion and consumer connect.
- There shall be no mandatory limitation on number of pieces submitted.
- Applicants should submit representative pieces, images or collection material sufficient to demonstrate the concept and design language.
- The entry may include jewellery pieces, coordinated sets, gifting-led jewellery, occasion-led jewellery, campaign-led jewellery or limited-edition pieces.
- The concept note should clearly explain the occasion, target consumer, emotional/cultural insight, product idea and how the collection was promoted or presented.
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| Jewellery Retail Brand of the Year
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This award recognizes jewellery retail brands that have built strong brand equity, customer trust, retail presence, market relevance and business performance.
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- The applicant must be a jewellery retail brand operating in India.
- Regional Jewellery Retail Brand should have strong recognition, consumer trust and retail presence within one defined region or market cluster.
- National Jewellery Retail Brand should have wider multi-state or national presence.
- The entry should demonstrate brand positioning, consumer trust, product strategy, retail presence, customer engagement, marketing visibility and business growth.
- Applicants may submit store network details, operating markets, brand story, customer engagement initiatives, campaign proof, media coverage, digital presence and business performance highlights.
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| Marketing Campaign of the Year
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- Brand Campaign
- Tactical Campaign
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This award recognizes an outstanding jewellery marketing campaign that demonstrates strategic clarity, creative strength, consumer relevance, execution quality and measurable or observable impact. The category includes both brand-building campaigns and tactical campaigns. A Brand Campaign should promote the brand identity, reputation, trust, visibility or positioning, without being primarily product-led. A Tactical Campaign should promote a specific product, collection, occasion, launch, offer, store initiative, consumer activation or short-term business objective.
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- The campaign must have been executed in market during the defined eligibility period.
- The applicant must select either Brand Campaign or Tactical Campaign based on the campaign objective.
- For Brand Campaign entries, the submission should demonstrate how the campaign-built brand identity, credibility, visibility, trust, emotional connect or market positioning.
- For Tactical Campaign entries, the submission should demonstrate how the campaign promoted a product, collection, occasion, store, offer, customer action or business objective.
- The concept note should explain campaign idea, target audience, channels used, ATL/BTL/in-store/collateral/print/film/digital/media activity and outcome.
- Applicants should disclose media spends or indicative campaign scale wherever available.
- Supporting material may include films, print ads, outdoor images, social media posts, in-store collateral, campaign screenshots, PR coverage, media plan and performance metrics.
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| Retail Innovation of the Year
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This award recognizes breakthrough jewellery retail initiatives that go beyond conventional ways of selling jewellery and create a differentiated customer experience. The category celebrates out-of-the-box thinking, new retail formats, technology-led interventions, service innovation, process redesign or experiential ideas that materially change how consumers discover, experience, trust, buy or engage with jewellery.
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- The initiative must have been implemented and customer-facing during the eligibility period.
- The initiative should go beyond routine customer service or standard retail operations.
- The entry should demonstrate what was unconventional, breakthrough or innovative in the customer experience.
- The initiative should improve convenience, trust, personalization, discovery, consultation, purchase experience, service quality, loyalty or customer engagement.
- Applicants should explain the customer problem, solution introduced, implementation approach, adoption, customer response and business impact wherever available.
- Technology-led, service-led, process-led and experience-led innovations may be accepted.
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| Family-Owned Jewellery Store of the Year
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This award recognizes a family-owned or family-run jewellery store that demonstrates strong local trust, continuity, customer relationships, product curation, service quality and market credibility.
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- The applicant should be a family-owned or family-run jewellery retail business.
- The business should operate fewer than 3 jewellery stores.
- The store should be retail-facing and should not be wholesale-only or B2B-only.
- The entry should demonstrate family ownership/management involvement, customer trust, local market presence, store identity, product curation and service standards.
- Applicant may provide store history, family legacy, customer service initiatives, store visuals, product range, market reputation and business highlights.
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| Jewellery Chain Store of the Year
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- Regional Chain
- National Chain
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This award recognizes jewellery retail chains that demonstrate scale, consistency, customer experience, operational excellence and excellence in multi-store jewellery retailing.
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- The applicant should operate 3 or more physical jewellery retail stores in India.
- Regional Chain should demonstrate strong presence within a defined state, cluster of states or region.
- National Chain should demonstrate wider multi-state or national market presence.
- The brand should demonstrate consistency in store design, customer service, product offering, merchandising, retail operations and customer trust.
- Applicants should provide store count, store locations, operating markets, customer engagement initiatives and retail performance highlights.
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| Signature Jewellery Store of the Year
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This award recognizes a jewellery store backed, founded, endorsed, curated or meaningfully associated with a celebrity, public figure, socialite, designer, influencer, artist, entrepreneur or other known public personality. The category celebrates stores that combine jewellery retail with the influence, identity, taste, reputation or creative vision of a recognized public figure.
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- The store should have a clear and demonstrable association with a known public figure.
- The public figure may include a film personality, television personality, designer, artist, socialite, influencer, entrepreneur, celebrity stylist, cultural figure or other recognized public personality.
- The association may be through ownership, co-ownership, founding role, creative direction, brand ambassadorship, curation, endorsement or formal backing.
- The entry should demonstrate how the public figure association contributes to store identity, customer appeal, brand story, design curation, visibility or retail experience.
- Applicant should provide supporting evidence of the association, such as ownership details, campaign material, public announcements, store communication, media coverage or brand documentation.
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| Visual Merchandising / Store Experience of the Year
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This award recognizes excellence in jewellery store display, product presentation, storytelling, retail ambience and customer experience within a physical jewellery retail environment.
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- The initiative must have been implemented in a physical jewellery retail environment.
- The entry should demonstrate creativity, visual appeal, product visibility, customer engagement and relevance to the store’s retail strategy.
- Applicants should submit store/display visuals, concept note, implementation details and impact, wherever available.
- Before/after images may be submitted where relevant.
- The entry may include in-store collaterals, props, display systems, zoning, lighting, signage, storytelling or customer journey design.
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| Emerging Jewellery Designer of the Year
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This award recognizes an independent jewellery designer who demonstrates originality, creative potential, technical understanding, design clarity and a distinct design language.
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- The category is open to independent jewellery designers, young designers, design professionals or design entrepreneurs.
- The applicant should not be applying primarily as a jewellery retail brand or store.
- The submitted work should demonstrate originality, design aesthetics, technical understanding, commercial potential and creative promise.
- Applicants should submit a profile, design philosophy, portfolio and ownership declaration.
- If sketches/CAD/procreate submissions are permitted, they should be evaluated separately from finished jewellery submissions.
- Plagiarized, copied or unauthorized third-party work will be disqualified.
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